CLIENT:

Roll Up New York

NARRATIVE FILM & EDITORIAL

RANGE OF WORK:

Creative Direction & Shoot Production

THE BRIEF:

Evolve explores change as a lived, unfolding process. Across a series of images and three short films, we follow our woman through moments of restraint, turbulence, and calm. Honing in on the rises and setbacks that shape transformation. She begins contained, convincing herself to take the first step. Confidence grows, but chaos pushes back: hair, light, and colour shift constantly, the world unsettled and alive. At the height of the storm, everything is fluid. Then it clears. Styling softens, light opens, and she stands grounded, reflective, quietly strong.

Produced by Flaunted 

Creative Director - Ellea Fletcher

Photographer - Cara-May Joseph 

Videographer - Mukesh Mistry 

Fashion Stylist - Gabrielle Mai 

Make-up Artist - Emma Plummer 

Hair Stylist - Ana Lazovski

BTS - Savannah Fuller 

Model Scene 1 & 3 - Chela Ruiz-Cravinho

Model Scene 2 - Jessie Bryant 

Voice Actor - Natalia Schwartz