BEST FOR BUSINESS CAMPAIGN

CLIENT:

Best Western

RANGE OF WORK:

Branding and collateral

BRANDING

THE BRIEF:

Best Western embarked on the launch of a new loyalty card program tailored for businesses, titled "Best for Business." Seeking branding and collateral to promote this initiative, I conceptualised a logo characterised by a clean-cut aesthetic infused with a touch of playfulness. This cohesive design approach, resonating with Best Western's ethos and values, permeated throughout the entire campaign.